WHY a Digital Marketing Strategy MATTERS
These days, you cannot have a successful business without a strong online presence. A digital marketing strategy gives you direction and focus. Without a strategy it’s hard to know what you need to do online to achieve your business goals, and to measure how successful you are. We will provide a custom made framework that lists all the key digital marketing activities needed for your business to enhance your online presence and sales.
SEO refers to setting up and optimizing certain elements on your website to make it easier for search engines, like Google and Bing, to find and evaluate the information available. This will increase the likelihood of your website ranking higher in the organic search result pages. Search engine optimization helps you reach your target audience when they are actively searching online for information related to your products and services. Without SEO, you risk losing potential clients to your competitors, because their website is more accessible and appears higher in the search results. Grid Marketing can help you improve your SEO marketing strategy, thereby increasing the organic traffic to your website. As we work to evaluate your current standing and improve your rankings in the search results, your business and online presence will grow.
SEO is about more than ranking on Google.
When your competitors are ranked right beside you, winning the sale comes down to who your customer sees, knows, and trusts more.
That means being discovered consistently across every space your leads look, learn, and buy. It means getting creative and bold with your SEO strategy.
That’s why Power Digital’s SEO team finds opportunities your competitors miss to craft strategies that drive short-term wins while building long-term growth.
We use the See-Think-Do-Care model as a guideline. This is a marketing framework in which your target group is central to various phases of the online marketing funnel. For each step we define the target group, the customer goal, the marketing goal, the message, the types of content, and the channels with the most effect.
Why social media Advertising matters
Paid advertisements on social media are a great way to reach new customers while re-engaging with existing ones. But only if it’s done effectively! Otherwise, you are throwing money into a void with a random chance of seeing results. There are many social platforms out there and the decision of where and how to run advertisements makes it even more complex. With our knowledge and expertise we can help you create (more) effective social ads.
Why Content Marketing Matters
Search engines like Google and Bing are not able to find your website if it does not contain content. Therefore content marketing is crucial because it will help potential customers find you while browsing the web. We understand that creating valuable and interesting content for your target audience can be challenging. That is where we step in, we combine your industry knowledge with our skills to write optimized SEO content for search engines. We use special tools to discover what your target audience is searching for online, this will help to ensure we write about topics that your customers are actually interested in. With these tools we can also measure how effective the content marketing is.